Selling a property isn't mysterious — it's a process of seven perfectly mapped-out steps. The difference between an ordinary broker and a broker who delivers is the rigour of execution at every step.
The process, in 7 steps
Evaluation and price positioning
My comparative analysis rests on three layers: sales from the past 12 months within 500 m, active inventory in your property type, seasonal trends.
Preparing the property
Decluttering, painting key areas, light home staging. Average investment $1,500-3,000, return $15,000-40,000 on the final price. See the checklist.
Photography and creation of the marketing
4K HDR photos, drone video, 2D floor plan, 360° virtual tour — everything is included, free of charge. A Centris listing optimized word by word.
Centris distribution + qualified network
72 h of early access for my network of active North Shore buyers, then Centris publication. This pre-marketing generates on average 3-5 private showings right from the start.
Management of showings and structured feedback
Every showing is coordinated, followed by feedback within 24 h. If something bothers the buyer, I know it and I adjust.
Offers, counter-offers and negotiation
Analyzing an offer goes beyond price: conditions, timelines, deposit, guarantees, suspensive clauses. My average sold/asking ratio: 99.2% (vs 97.1% market).
Inspection, notary and taking possession
Coordinating the inspection, following the offer through to the notarial deed. I'm present at the signing — that's my role, not an extra.
The trap of overpricing. A poorly positioned property tends to sit longer on the market. Buyers then sense that “something is off” and negotiate down more aggressively. A realistic positioning from the start is better.
FAQ — selling your home in Quebec
How long does a sale take on the North Shore in 2026?
Market median timeline: 52 days. On my listings: 28 days. The difference comes from the initial positioning and the quality of the marketing.
Do I really need to go through a broker?
Selling on your own (FSBO) means managing the marketing, the photography, the showings, qualifying buyers, drafting offers and notarial coordination. In Quebec, several studies — including those published by the APCIQ — suggest that properties sold with a broker obtain on average a better net price after commission, but results vary by local market and property. What matters most, in my view: having fair price positioning, professional marketing and availability for buyers.
How much does the commission cost?
See our dedicated page. The typical range in Quebec: 4% to 5%, negotiable depending on the mandate.